Dubai’s Road and Transport Authority (RTA) has awarded the naming rights of Mashreq Metro Station to InsuranceMarket.ae for 10 years. InsuranceMarket.ae is the largest insurance platform in the UAE and has served the UAE population since 1995.
Mashreq Metro Station will be fully rebranded as InsuranceMarket Metro Station for the upcoming 10 years. This popular station is situated on the Red Line between Mall of the Emirates and Dubai Internet City Metro Stations- located on Sheikh Zayed Road.
As per the statement released by the CEO of the Rail Agency at RTA, Abdul Mohsen Ibrahim Kalbat, heightened that RTA is dedicated to fostering successful partnerships with the private sector because of its vital role in stimulating economic growth. The partnership with InsuranceMarket.ae acts as a model for a successful public-private partnership, contributing to benefiting from RTA’s projects and initiatives, creating job opportunities in various fields, and paving the way for the private sector to support the government’s direction in this regard.
“The Emirate of Dubai provides an excellent platform for major companies and entrepreneurs to showcase and promote their brands and Dubai Metro stations offer a unique and advanced advertising opportunity for companies and investors in the UAE and the region. Here, they can market their products, services, and solutions across various economic and commercial sectors. This aligns with their goals to enhance global competitiveness, grow their businesses in Dubai and the UAE, and expand into international markets,” added Kalbat.
From September to November 2024, RTA will be renaming the station on the external as well as the indoor and outdoor directional signage. The new name will also be updated on the smart systems and RTA’s public transports apps along with the onboard audio announcements before and at the time of arriving at the station.
Source: Mediaoffice
