As per Some Users it Will Ensure the Rights of Both Parties and their Rights will be more protected and Regulated
UAE content creators are looking forward towards a more defined and stated relationship between influencers and advertisers, this move has been taken by the Abu Dhabi Department of Economic Development (ADDED) requiring both the influencers and the advertisers a license before been involved in advertising services.
As per the new rules, social media influencers and establishments without a license will be penalized for upto Dh10,000, starting from July1, 2024. Continued violation may even lead to the closure of the companies.
“What this will create is better terms of interaction between influencers and the advertisers as licensing will ensure the rights of both parties are regulated and protected,” noted Emirati food blogger Ahmed Alhammadi, who has more than 200,000 followers on Instagram.
For the unversed the license can be obtained from the Tamm platform on ADDED website. Foreigners from outside the UAE can also obtain this license; however, they need to have an Emirates ID Card or unified number.
Source: Khaleejtimes
